The main idea with this logo, is directly in line with what the organization stands for; helping them realize that they are already tall.

So what I ended creating was a logo that alludes to that mission, and also reflects their personality of being loving, fun and intuitive. Making sure that the jelly-like typeface really captures that fun aspect of the organization.

Another thing that is meant to push this concept of fun even further, is the quirkiness of the logo, I think this effectively chanels that playful aspect of the organization.
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The Bizzdem profiles was a way of exploring, through conversation, the ways that, the idea of the exotic Visit