The Cellar is all about balance. The platform literally balances; Music and Space; Representation and Culture; Experience and Feeling, amongst others, while still making sure everyone is having fun at the same time.
I’ve been working closely with The Cellar since its inception in 2018. We had experimented with different identity directions for different parties in the past to really identify what the uniqe selling point was. In 2022 we got more clarity and solidified this new identity.
My aim this time with the brand was to find a way to depict the levels of curated experiences. Although quite abstract to depict, I found a way to make this happen through rectangles with varying heights. For me this spoke to their core pillars – Music, Space & People.
I’ve been working closely with The Cellar since its inception in 2018. We had experimented with different identity directions for different parties in the past to really identify what the uniqe selling point was. In 2022 we got more clarity and solidified this new identity.
My aim this time with the brand was to find a way to depict the levels of curated experiences. Although quite abstract to depict, I found a way to make this happen through rectangles with varying heights. For me this spoke to their core pillars – Music, Space & People.
+ Branding & Identity
+ Event Design
+ London
Don’t worry about your future.