For me, this meant taking a closer look at how I could create an intentional identity system that speaks to the nature of Afrinova.
Afrinova is a time machine for change. It’s a forward-thinking and culture-shifting space. And by focusing on these two traits, we were able to embed this ideology in the logo subtly.
Although it’s a seemingly subtle shift in lettering, we feel this is Afrinova’s message – Shifting perspectives on all levels, large or small. So, this little italicized moment vitalizes and activates Afrinova’s mission.
+ Branding & Identity Design
+ Design
+ Basel