What gets rewarded is often repeated. This is why feedback is essential in collaboration. Constructive, depersonalized feedback helps people feel confident in their decisions and fosters a sense of direction toward the shared goal.  

Lately, I’ve been focusing on emphasizing why something is important rather than jumping straight into how it should be done. When people understand the “why,” they’re more likely to build interest and find their own ways to contribute. This doesn’t mean the “how” isn’t important—it is—but leading with “why” creates space for curiosity and ownership.  

When we tie our actions to shared purpose and give people room to imagine their role in achieving it, collaboration becomes far more rewarding and sustainable.


Adidas X Nomansland
Do More Together
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Spotify “Take A Beat”
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Giraffe Children’s Library
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Kwaku Reez Opoku
Don’t worry about your future.