NomanslandBranding & Identity Design11.2019
With this direction, I wanted to effectively communicate the idea of movement and organic connections. By alluding to nature and using organic-looking shapes, I believe this idea is adequately expressed. 

Critically examining the aim of the company, it is clear that intersections and sharing are very vital to its core. This why the logo emphasizes this type of connection, where two points meet.

By breaking the letter ‘P’ and ‘U’ apart, and focusing on their curved corners. I was able to create two distinct organic forms that mirror each other. These forms together, make up the logo’s icon.  

I drew a lot of inspiration from nature, as this is an entirely sustainable venture. With this, I built a descriptive language around these organic forms to communicate this idea of movement, nature, and connection.

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