SimisaPoster Design04.2023
Simisa is a fashion brand from Ghana. I worked on their new identity as well as website. Here my efforts were focussed heavily on having something that alluded to fluidity and femininity. So, we first refreshed the logotype and extracted something unique from that.

This extraction brings to life the idea of form, one main focus for the brand. Although heavily focused on the “S,” it provides an all-round experience and nuance of the letter form. This is a reference to the unseen side of garment making and the woman, two key focus areas I feel Simisa is further trying to expand on. 

+ Branding & Identity
+ Website Design & Development
+ Accra

Kwaku Reez Opoku
Don’t worry about your future.